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Who We Are
United Soft Plastics (USP) is a global thermoplastic elastomer (TPE) manufacturer headquartered in Lawrenceville, Georgia. Since 2005, we’ve served customers in more than 30 countries with over 4,000 unique soft plastic compounds across seven product lines.
We operate out of a modern facility equipped with state-of-the-art production systems, including ZSK/Coperion and Krauss Maffei twin-screw extruders, Brabender gravimetric dosing systems, Kreyenborg melt pumps, and BKG and GALA underwater pelletizing lines. This setup enables us to consistently deliver high-performance compounds at scale — more than 12,000 metric tons annually — while meeting the strictest standards for quality, safety, and efficiency.
Our team of experts supports more than 500 clients worldwide with responsive customer service, deep technical knowledge, and a growing portfolio of TPE solutions designed for a wide range of processing needs and end uses.
Our History
United Soft Plastics was founded in 2005 in Lawrenceville, Georgia, with a focus on high-quality thermoplastic elastomer production using the latest compounding technology. Within a year, commercial production was underway, and by 2009, USP secured long-term operational control by acquiring its facility and land.
As demand for soft plastic solutions grew, so did USP’s global reach. Between 2010 and 2019, the company expanded internationally, establishing offices and operations in Mexico, Malaysia, Germany, and China. In 2015, USP became ISO 9001:2008 certified and later upgraded to ISO 9001:2015, reinforcing its commitment to consistent quality. The launch of a second production facility in Houston, Texas, in 2019 doubled capacity to 12,000 metric tons per year, supporting customers across more than 30 countries.
From one facility to a global network, USP’s growth has been driven by technology, service, and an unwavering commitment to customer satisfaction.
Our Philosophy.
We believe that great products start with great service. Our mission is to create and deliver solutions that are not only high-performing but also responsive to our customers’ evolving needs.
We listen to the marketplace, respond with innovation, and prioritize efficient, effective delivery. We continually expand our product offerings and technical support to ensure long-term customer satisfaction.
Our Customer Care Objectives
Build rapport, loyalty, and long-term relationships.
Customer Focus
Offer clear, timely support for any TPE-related questions.
Responsiveness
Deliver quality and value unmatched by competitors.
Efficiency
Our Advantage
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Strong development capabilities
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Reliable, uniform product quality
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Short lead times and excellent service
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Competitive pricing
USP Core Values
Honesty
Respect
Accountability
Teamwork
Excellence
United Soft Plastics' Mission
To grow our business with the same honesty and integrity we apply to developing and manufacturing high-quality TPEs — empowering employees, creating sustainable solutions, and delivering the best product selection and service in the industry.
United Soft Plastics' Vision
To inspire innovation globally through custom product solutions while upholding our commitment to corporate social responsibility.
Trusted by Leading Brands in TPE Manufacturing
From global OEMs to small manufacturers, United Soft Plastics has provided custom TPE solutions for some of the largest brands worldwide. Our thermoplastic elastomer materials are trusted across industries for their performance, durability, and reliability.
Global TPE Manufacturing Capabilities
PRODUCTION CAPACITY
12,000+
Metric tons (25 million lbs)
PRODUCT PORTFOLIO
4000+
Soft plastic compounds
USP IS TRUSTED IN
30+
Countries around the world
PROUDLY SERVED
500+
Satisfied clients
UNITED
SOFT
PLASTICS
BETTER
TPE
SOLUTIONS
Worldwide Headquarters
Regional Offices
Need a Custom Thermoplastic Elastomer Solution? Let’s Talk.
Have a specific material challenge? Our team of thermoplastic elastomer experts will help you find or formulate the right TPE solution for your application.